HURRAY Partners with Conrad Seoul to Redefine Pet-Friendly Luxury Stays
Worlder Inc. (CEO Hyejin Hwang), the company behind pet care brand HURRAY, has partnered with Conrad Seoul, the world-renowned five-star luxury hotel, to open a new chapter in the pet-friendly stay experience.
Global luxury meets premium pet care
HURRAY has been selected as the key partner for Conrad Seoul's newly renewed 2026 Pet Maison program — a collaboration that once again validates the brand's product strength and market position. It is rare for a five-star hotel with world-class service and exacting quality standards to partner directly with a Korean pet brand, and the selection signals that HURRAY's worry-free care philosophy is recognized at the highest level of the high-end market.
Introducing the HURRAY Relaxing Care Kit — five products, exclusive to Conrad Seoul
The centerpiece of the partnership is the HURRAY Relaxing Care Kit, created exclusively for guests of Conrad Seoul's Pet Maison. Far beyond standard amenities, the five-piece premium set is designed around the hotel's All-Day Wellness Program, so pets enjoy complete comfort and expert care throughout their stay.
HURRAY PRO Serum Derma Mist — 89% hinoki cypress water with Centella asiatica extract to help support the skin barrier
HURRAY PRO Eye Care Pads — targeted care that gently cleanses the delicate eye area
HURRAY Premium Bath Towel — exceptional softness and absorbency to help pets stay warm and settled after a bath
HURRAY Biodegradable Waste Bags — eco-conscious materials that bring a touch of refinement to the city walk
Conrad Seoul Pet Relaxing Eye Mask — a special item made exclusively for Conrad Seoul, helping pets sleep deeply even in unfamiliar surroundings
The 5 WELL Journey, elevated
HURRAY's premium pet care line pairs seamlessly with Conrad Seoul's upgraded pet suites. Guests can treat their pets to a spa in the in-room hinoki bathtub, dry off in the dedicated pet drying room, and move into the full care routine. Together, these elevate the Treat WELL stage of Conrad Seoul's 5 WELL Journey — Play, Glow, Treat, Sleep, and Eat WELL — which spans everything from play to rest.
A new landmark for premium pet culture
"Partnering with a global luxury hotel like Conrad Seoul is an important milestone that shows HURRAY's quality meets the global standard," said Hyejin Hwang, CEO of Worlder Inc. "Through this partnership, we will do our utmost to give pets and their families a differentiated wellness experience worthy of a five-star hotel."
A Conrad Seoul representative added, "For 2026 Pet Maison, our most important criterion was how comfortably dogs could actually stay with us. The HURRAY Relaxing Care Kit will be one of the elements that completes the premium pet care experience Conrad Seoul is aiming for."
