\u25a0 Innovation born from a focus on skin health \u2014 the technology behind Melting Paper<\/p>\n
Founded on April 12, 2023, Worlder Inc. set out to address skin conditions, the most common health issue among companion animals. Launched under the slogan \"a new standard in worry-free pet care,\" HURRAY began with Melting Paper, a government-licensed flushable pet wipe developed for pets whose skin is more delicate than our own and who cannot be bathed daily.<\/p>\n
Melting Paper is not a simple cleansing wipe. Made with cellulose fabric, it is a functional, government-licensed product that helps manage harmful bacteria on the coat and skin. The convenience of flushable fabric that breaks down easily in water, combined with HURRAY's distinctive brand IP, took the product to the top of a category that had not previously existed.<\/p>\n
An upgraded version, Melting Paper Plus, formulated with moisturizing ingredients including PDRN and hyaluronic acid, is scheduled for release around March 2026.<\/p>\n
\u25a0 Beyond marketplace dominance \u2014 number one in direct-to-consumer sales<\/p>\n
HURRAY's growth is visible in the numbers. Revenue reached KRW 1 billion within six months of launch, KRW 2.8 billion in year two, and approximately KRW 4.7 billion this year.<\/p>\n
The revenue mix is especially notable. While holding the top market share on major e-commerce platforms including Coupang and Naver, HURRAY's own D2C store now accounts for the largest share of total revenue \u2014 evidence of a loyal customer base. The fact that most products carry government licensing has translated into strong trust among pet parents.<\/p>\n
\u25a0 TIPS selection and the scale-up of HURRAY VET \u2014 setting sights on global markets<\/p>\n
HURRAY is evolving beyond a care brand into a bio and medical company. Selected for the TIPS program in 2024, Worlder is currently conducting research on natural polymer wound dressings using nanocellulose in partnership with Seoul National University and Konkuk University.<\/p>\n
On this technical foundation, the company is scaling systematically across three lines: HURRAY for everyday worry-free care, HURRAY PRO for targeted skin care, and HURRAY VET for veterinary products and medical devices. A full global push is planned, beginning with entry into Amazon US in March.<\/p>\n
\u25a0 \"Every purchase is a donation\" \u2014 building impact alongside pet parents<\/p>\n
HURRAY has maintained authentic CSR activity since its earliest days. A campaign inviting customers to post the \"paw print postcard\" included with every order to social media \u2014 triggering an automatic product donation to a shelter \u2014 has drawn voluntary participation from pet parents nationwide.<\/p>\n
Worlder's entire team has volunteered consistently since the company's founding, with this year's efforts concentrated on blood-donor dogs and animal shelters. The brand's stated vision of a future without abandoned dogs has resonated deeply with consumers.<\/p>\n
CEO Hyejin Hwang said, \"By growing revenue more than 200% this year, we were able to deliver more postcards to our customers, and I hope that contributes to a culture where no dog is abandoned.\" She added, \"Through innovative products and authentic action, we intend to set a global standard in pet care.\"<\/p>","protected":false},"featured_media":1695,"template":"","meta":{"_acf_changed":false},"class_list":["post-163","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/worlder.co.kr\/en\/wp-json\/wp\/v2\/news\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worlder.co.kr\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/worlder.co.kr\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worlder.co.kr\/en\/wp-json\/wp\/v2\/media\/1695"}],"wp:attachment":[{"href":"https:\/\/worlder.co.kr\/en\/wp-json\/wp\/v2\/media?parent=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}